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<channel>
	<title>Randa Hadi</title>
	<link>https://randahadi.com</link>
	<description>Randa Hadi</description>
	<pubDate>Thu, 05 Sep 2024 04:36:03 +0000</pubDate>
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	<item>
		<title>Index</title>
				
		<link>https://randahadi.com/Index</link>

		<pubDate>Sun, 05 Mar 2023 00:27:53 +0000</pubDate>

		<dc:creator>Randa Hadi</dc:creator>

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		<title>What Matters Most</title>
				
		<link>https://randahadi.com/What-Matters-Most</link>

		<pubDate>Tue, 22 Aug 2023 18:52:38 +0000</pubDate>

		<dc:creator>Randa Hadi</dc:creator>

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	What Matters Most: Photographs of Black Life
	Thoughtfully illustrated, this volume highlights a selection of photographs of African American family life between the 1970s and the early 2000s—pictures that were lost by their original owners and then found by the artist Zun Lee on a street in Detroit in 2012, marking the beginning of the Fade Resistance collection of more than 4,000 Polaroids. Lee describes the collection as an important record of Black visual self-representation and a means to “reflect the way Black people saw themselves on their terms—without the intention of being seen, or judged, by others.” To Lee, these powerful photographs are an expression of “Black life mattering.”These vivid images chronicle milestones such as weddings, birthdays and graduations, as well as quiet daily moments, offering contemporary views long ignored or erased by mainstream culture. Together, these works highlight the role snapshots have played in Black life, as tools to challenge stereotypical portrayals and as a means to memorialize family, culture and heritage.The design starts on the cover, the images stored in a random way similar to when they’re found in a shoebox; becoming more organized for the viewer while flipping through the book. The publication, proportionally sized like a polaroid, houses essays, poetry, and moments of contemplation.


	2022
	COLLABORATORSArt Gallery of Ontario
AWARDS
AIGA 50 Books &#124; 50 Covers of 2022 Winner for both categories



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	<item>
		<title>OCMA</title>
				
		<link>https://randahadi.com/OCMA</link>

		<pubDate>Sun, 05 Mar 2023 00:27:55 +0000</pubDate>

		<dc:creator>Randa Hadi</dc:creator>

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	Orange County Museum 
of Art
	The Orange County Museum of Art wanted to redesign their brand and website to visually represent the shift that was happening, which was the new building designed by Morphosis. The visual identity, brand materials, and website reference the physical space the museum occupies. Southern California is a complex, multilayered place, connected to its ecological and geographical features – the sky, ocean, trees, and architecture. OCMA’s visual identity and website feature a dynamic design system that reflects the light and space of Southern California. The OCMA collection also features a strong representation of California art and the Light and Space movement.

	2020 — 2021
	COLLABORATORS
Happening Studio&#38;nbsp;︎︎︎


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	My role in the project was to establish a brand identity and web design that spoke to the complexity of Southern California. Through the use of color and understanding of time that’s reflected in the skies, the brand features colored hues that shift throughout the day based on the current time in Orange County, CA. The typeface, Kent was designed by Jaimey Shapey&#38;nbsp;︎︎︎

	&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/bffa73fe9fe2a021070ebb440ccc3f3142c3ac4bc9934efa3f2099a3b9e1b069/IBG_0521.jpg" data-mid="170555242" border="0"  src="https://freight.cargo.site/w/1000/i/bffa73fe9fe2a021070ebb440ccc3f3142c3ac4bc9934efa3f2099a3b9e1b069/IBG_0521.jpg" /&#62;&#60;img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/531556172e8cda5dc19355dda0970cbd07bab922ef330eb76adb5f2c2a82d53a/All-Stationary.jpg" data-mid="170555231" border="0"  src="https://freight.cargo.site/w/1000/i/531556172e8cda5dc19355dda0970cbd07bab922ef330eb76adb5f2c2a82d53a/All-Stationary.jpg" /&#62;
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	<item>
		<title>Frye Art Museum</title>
				
		<link>https://randahadi.com/Frye-Art-Museum</link>

		<pubDate>Sun, 05 Mar 2023 00:27:54 +0000</pubDate>

		<dc:creator>Randa Hadi</dc:creator>

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	Frye Art Museum
	Polymode designed the new Frye Art Museum&#38;nbsp;︎︎︎ branding and website, which takes inspiration from the architecture of the museum. We wanted the website to feel like an extension of the physical space, which takes digital form. The Frye Art Museum’s website is meant to be a gateway into the various things it offers like events, browsing the collection, programs, and rotational exhibitions. It was important for us to design an architectural navigation that gives the users a holistic overview of what the Frye offers.



	2022
	COLLABORATOR
Jay Marol&#38;nbsp;︎︎︎

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	My role as the UX/UI Design Lead was to collaborate with Jay Marol to develop a new brand system and a new website redesign. Through an iterative process, Jay and I were able to create a web structure that complimented the collection of the Frye by highlighting the artwork, talks, and free open access museum to all visitors. 



	The Website 
The design of the website places the navigation as the forefront to make sure that users can locate themselves throughout the complex site. By using color coded sections, users can make associations for the sections and use them as visual indicators. 
	

	

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	The BrandThe Frye Art Museum brand redesign gets its inspiration from the architecture, referencing the grid gates and the diagonal shadows that it creates. The colors were inspired by the iridescent gate that is found at the entrance of the museum; showing how time affects material. The typefaces that are part of the brand are Murtaugh and Riggs, designed by Nikola Djurek. For more information please checkout the whole brand deck here ︎︎︎

	




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	<item>
		<title>Frederick Fisher and Partners</title>
				
		<link>https://randahadi.com/Frederick-Fisher-and-Partners</link>

		<pubDate>Sun, 05 Mar 2023 00:27:54 +0000</pubDate>

		<dc:creator>Randa Hadi</dc:creator>

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	Frederick Fisher and Partners
	Polymode redesigned the Frederick Fisher and Partners website ︎︎︎ which gives ample space for their projects to live in; from hand sketches, and renderings, to images of the built architecture.


The website’s infrastructure allows for a cinematic experience of architectural projects, holding space for panoramic drone videos, and evolving the studio’s visual identity. The flexible, varied web grid is designed to accommodate a wide range of content without any feeling of repetition, while still allowing for consistent information and simple navigation. Frederick Fisher and Partners is passionate about creating spaces at the intersection of art, education, and community building with a heavy focus on the design process. The website highlights these sketches and the human aspect of their design using cinematic photography and framing of the UX / UI structure.

	2022
	COLLABORATOR
Jay Marol&#38;nbsp;︎︎︎



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24–09–2024</description>
		
	</item>
		
		
	<item>
		<title>Strikethrough</title>
				
		<link>https://randahadi.com/Strikethrough</link>

		<pubDate>Sun, 05 Mar 2023 00:27:54 +0000</pubDate>

		<dc:creator>Randa Hadi</dc:creator>

		<guid isPermaLink="true">https://randahadi.com/Strikethrough</guid>

		<description>


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	Strikethrough!
	Strikethrough: Typographic Messages of Protest, is an exhibition on view beginning July 23, 2022 at the Letterform archive. Curated by Silas Munro with Stephen Coles of Letterform Archive, the exhibition will feature more than 100 objects of protest spanning the 1800s to today. The visual history of protest on display will range from nineteenth-century antislavery broadsides to the revolutionary Black Panther newspaper to the public awareness posters of the AIDS crisis.


	2022 – 2023
	COLLABORATORSLetterform Archive

&#60;img width="8113" height="5407" width_o="8113" height_o="5407" data-src="https://freight.cargo.site/t/original/i/e58d4cef861510bade898e2965b8f380ad14448a89de25f7239d7f0ebc513e14/CBA-LFA-Strikethrough-1-8.5.22-Cesar-Rubio.jpg" data-mid="170548548" border="0"  src="https://freight.cargo.site/w/1000/i/e58d4cef861510bade898e2965b8f380ad14448a89de25f7239d7f0ebc513e14/CBA-LFA-Strikethrough-1-8.5.22-Cesar-Rubio.jpg" /&#62;&#60;img width="8063" height="5378" width_o="8063" height_o="5378" data-src="https://freight.cargo.site/t/original/i/77c23e10fdfd3f564df1a4fc93f9abf0432f9fba10596e2780587c5fb0796753/CBA-LFA-Strikethrough-3-8.5.22-Cesar-Rubio.jpg" data-mid="170548705" border="0"  src="https://freight.cargo.site/w/1000/i/77c23e10fdfd3f564df1a4fc93f9abf0432f9fba10596e2780587c5fb0796753/CBA-LFA-Strikethrough-3-8.5.22-Cesar-Rubio.jpg" /&#62;

	


	The exhibition was designed to amplify the voices of resistance; using angled walls as a spatial metaphor for the show’s theme of a call and response across protest movements. The show features work from all over the world, including objects from Egypt’s Arab Spring protests. The show guides visitors through visual chants of resistance spanning more than a century of protest graphics. Each section showcases typographic anger and agency as it is seen in the streets, on the printed page, and on the bodies of demonstrators. Featured artists include: Emory Douglas, Favianna Rodriguez, Jenny Holzer, W.E.B Dubois, ACT UP, Ganzeer, Amos Kennedy, Jr., Corita Kent, and more. Strikethrough is also available as an online exhibition for the global community to explore in solidarity, which was designed by chris hamamoto, Jon Sueda, and Minkyoung Kim.
My role in this project as a lead designer was to create and design the exhibition space in 3D to conceptualize the flow of people, manage the placement of protest signs, and design the tombstone captions. The choice of the angled wall was to create a call and response to the protest signs that were hanging. I also created the architectural drawing set that was used during the installation. 




	&#60;img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/60b1db3eb0b2ba31b041f7d202c0c4ec9dbcd74fcf6b9002bbea8239613c88aa/CBA-LFA-Strikethrough-2-8.5.22-Cesar-Rubio.jpg" data-mid="170548856" border="0"  src="https://freight.cargo.site/w/1000/i/60b1db3eb0b2ba31b041f7d202c0c4ec9dbcd74fcf6b9002bbea8239613c88aa/CBA-LFA-Strikethrough-2-8.5.22-Cesar-Rubio.jpg" /&#62;



	
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 </description>
		
	</item>
		
		
	<item>
		<title>Kerning Cultures</title>
				
		<link>https://randahadi.com/Kerning-Cultures</link>

		<pubDate>Thu, 05 Sep 2024 04:36:03 +0000</pubDate>

		<dc:creator>Randa Hadi</dc:creator>

		<guid isPermaLink="true">https://randahadi.com/Kerning-Cultures</guid>

		<description>


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	Kerning Cultures
	










Kerning Cultures is an immersive podcast for curious listeners. Founded in 2015, Kerning Cultures Network is the first venture-funded podcast company in the Middle East. They also happen to be female-led. Featuring a line up of award-winning immersive Arabic and English podcasts for all types of listeners.


At Kerning Cultures, they tell the kinds of stories in which people in the Middle East and North Africa (MENA) region can actually see themselves. Because we love stories – really good stories, and there are so many from our region just waiting to be told.


As the UX/UI designer for this project, I redesigned the Kerning Cultures multi-language website (in Arabic and English) to reflect their brand and identity. Using design research methods and UX/UI principles to guide the design of a bilingual experience, I created lo-fi and hi-fi prototypes, worked alongside a team of developers to implement the new design, and collaborated with stakeholders.






	2022 – 2023
	COLLABORATORSKerning Cultures

&#60;img width="3672" height="2376" width_o="3672" height_o="2376" data-src="https://freight.cargo.site/t/original/i/8750604a94f4d4a183eb1f5d4fddb0642ae564f7b5beaf93402c20ed250d9738/KC_Desktop.jpg" data-mid="217510577" border="0"  src="https://freight.cargo.site/w/1000/i/8750604a94f4d4a183eb1f5d4fddb0642ae564f7b5beaf93402c20ed250d9738/KC_Desktop.jpg" /&#62;

	
The Process
Lo-fi prototypes were designed at the early stages, in both Arabic and English to ensure a seamless interaction regardless of language. After the initial prototypes, the grid was developed with the right and left alignment as main guides and holding points for Arabic and English accordingly. 
	&#38;nbsp;




&#60;img width="12000" height="1720" width_o="12000" height_o="1720" data-src="https://freight.cargo.site/t/original/i/54b6d4d0fda9ea4ae4be46743f790bfe3964beebd440da14ab41490701b31e08/KC_UserFlow.png" data-mid="217510396" border="0"  src="https://freight.cargo.site/w/1000/i/54b6d4d0fda9ea4ae4be46743f790bfe3964beebd440da14ab41490701b31e08/KC_UserFlow.png" /&#62;


	
&#60;img width="6912" height="21452" width_o="6912" height_o="21452" data-src="https://freight.cargo.site/t/original/i/3e7ed804d044d977ab20dd57c0922c48536996f469fcb51597c4a6002241d905/KC_about-us.png" data-mid="217510399" border="0"  src="https://freight.cargo.site/w/1000/i/3e7ed804d044d977ab20dd57c0922c48536996f469fcb51597c4a6002241d905/KC_about-us.png" /&#62;
&#60;img width="6912" height="21452" width_o="6912" height_o="21452" data-src="https://freight.cargo.site/t/original/i/21fe7c321b2d326841dd2042e8580c712d12f76f5c7a0440f74749a6690355f5/KC_home.png" data-mid="217510404" border="0"  src="https://freight.cargo.site/w/1000/i/21fe7c321b2d326841dd2042e8580c712d12f76f5c7a0440f74749a6690355f5/KC_home.png" /&#62;
&#60;img width="6912" height="21452" width_o="6912" height_o="21452" data-src="https://freight.cargo.site/t/original/i/b7993dc8a79ccc11ec1805bfa42976934d30537421a5df6fe2edaccc8f302144/KC_detailed-episode-page.png" data-mid="217510401" border="0"  src="https://freight.cargo.site/w/1000/i/b7993dc8a79ccc11ec1805bfa42976934d30537421a5df6fe2edaccc8f302144/KC_detailed-episode-page.png" /&#62;
&#60;img width="6912" height="21452" width_o="6912" height_o="21452" data-src="https://freight.cargo.site/t/original/i/f96db5fa2cbb0142ca7e2d310cb62e3aacd72cadb82cbb8428477b40284db3fa/KC_detailed-episode-page-1.png" data-mid="217510400" border="0"  src="https://freight.cargo.site/w/1000/i/f96db5fa2cbb0142ca7e2d310cb62e3aacd72cadb82cbb8428477b40284db3fa/KC_detailed-episode-page-1.png" /&#62;
&#60;img width="6912" height="21452" width_o="6912" height_o="21452" data-src="https://freight.cargo.site/t/original/i/f6fa5fa10dcd83c14ff5cfa2c2ab5a89514fd766dd73f9e38563c3ec83f4c2e2/KC_detailed-show-page.png" data-mid="217510402" border="0"  src="https://freight.cargo.site/w/1000/i/f6fa5fa10dcd83c14ff5cfa2c2ab5a89514fd766dd73f9e38563c3ec83f4c2e2/KC_detailed-show-page.png" /&#62;
&#60;img width="6912" height="21452" width_o="6912" height_o="21452" data-src="https://freight.cargo.site/t/original/i/8a9865e8565fa03dfbe00bf0d859a427bf1c383b443ed34e5fdee06ffc903983/KC_for-partners.png" data-mid="217510403" border="0"  src="https://freight.cargo.site/w/1000/i/8a9865e8565fa03dfbe00bf0d859a427bf1c383b443ed34e5fdee06ffc903983/KC_for-partners.png" /&#62;
&#60;img width="6912" height="21452" width_o="6912" height_o="21452" data-src="https://freight.cargo.site/t/original/i/a8b4951ac8d4a539a71b59de2cde96ea915e01ecfd6cba6abab14e01a4ddfdbb/KC_shows.png" data-mid="217510405" border="0"  src="https://freight.cargo.site/w/1000/i/a8b4951ac8d4a539a71b59de2cde96ea915e01ecfd6cba6abab14e01a4ddfdbb/KC_shows.png" /&#62;


	The DesignThe design was led with the question “How can the design of the website support, uplift, and spotlight bilingual stories from the MENA region?”. The driving force was really centering language in a way that feels intuitive, accessible, and bold. The underlying 10 column grid allows for variation with the layouts to flex depending on the content of each page.
	




	

&#60;img width="5184" height="17811" width_o="5184" height_o="17811" data-src="https://freight.cargo.site/t/original/i/42c4454cef788b2e4fcd0221a2afcad824167dfadf204dcf0c5d422562dceb3c/for-partners.png" data-mid="217510686" border="0"  src="https://freight.cargo.site/w/1000/i/42c4454cef788b2e4fcd0221a2afcad824167dfadf204dcf0c5d422562dceb3c/for-partners.png" /&#62;
&#60;img width="5184" height="9444" width_o="5184" height_o="9444" data-src="https://freight.cargo.site/t/original/i/e86283795094a804162b40152f0e1e1d851f26703ae08009c1b0a15b2bef5347/blog-1.png" data-mid="217510684" border="0"  src="https://freight.cargo.site/w/1000/i/e86283795094a804162b40152f0e1e1d851f26703ae08009c1b0a15b2bef5347/blog-1.png" /&#62;
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&#60;img width="5184" height="9510" width_o="5184" height_o="9510" data-src="https://freight.cargo.site/t/original/i/20bbfab20a32364d60d4eba0c131d955247ff3bfd018d27eae5bef636a93b86b/Kerning-Culture-Detail-Podcast-episode.png" data-mid="217510688" border="0"  src="https://freight.cargo.site/w/1000/i/20bbfab20a32364d60d4eba0c131d955247ff3bfd018d27eae5bef636a93b86b/Kerning-Culture-Detail-Podcast-episode.png" /&#62;
&#60;img width="5184" height="14001" width_o="5184" height_o="14001" data-src="https://freight.cargo.site/t/original/i/424374f6850a183a18df5dd6afcdbe72ae934c683e3c36e1535b534f0421c0a7/Masafat-Detail-Show.png" data-mid="217510690" border="0"  src="https://freight.cargo.site/w/1000/i/424374f6850a183a18df5dd6afcdbe72ae934c683e3c36e1535b534f0421c0a7/Masafat-Detail-Show.png" /&#62;
&#60;img width="5184" height="14001" width_o="5184" height_o="14001" data-src="https://freight.cargo.site/t/original/i/fd3c09cf6d2609891e92c07b7c58c5a54b46d1147f587eb47ede3bcfa44a197e/Kerning-Culture-Detail-Show.png" data-mid="217510689" border="0"  src="https://freight.cargo.site/w/1000/i/fd3c09cf6d2609891e92c07b7c58c5a54b46d1147f587eb47ede3bcfa44a197e/Kerning-Culture-Detail-Show.png" /&#62;
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&#60;img width="5184" height="6687" width_o="5184" height_o="6687" data-src="https://freight.cargo.site/t/original/i/cf6c15799d906ed5ebff0ae43d69eb007243a5baaaaa74fdff79bf6f47b51982/pitch-us.png" data-mid="217510691" border="0"  src="https://freight.cargo.site/w/1000/i/cf6c15799d906ed5ebff0ae43d69eb007243a5baaaaa74fdff79bf6f47b51982/pitch-us.png" /&#62;



 </description>
		
	</item>
		
		
	<item>
		<title>Du Bois Exhibition</title>
				
		<link>https://randahadi.com/Du-Bois-Exhibition</link>

		<pubDate>Sun, 05 Mar 2023 00:27:55 +0000</pubDate>

		<dc:creator>Randa Hadi</dc:creator>

		<guid isPermaLink="true">https://randahadi.com/Du-Bois-Exhibition</guid>

		<description>


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	Deconstructing Power: W.E.B. Du Bois at the 1900 World’s Fair
	Deconstructing Power: W. E. B. Du Bois at the 1900 World’s Fair places pieces from decorative arts in juxtaposition with 20 data visualizations designed by W. E. B. Du Bois. The data visualizations highlight the success of Black Americans, despite the racism they were facing.


The design of the exhibition references the linearity of the hand written typeface found in Du Bois’s visualizations. The placement of the objects across the exhibition create a dialogue within each other; showcasing the vast differences in objected goods vs. the documentation of historical moments and Black life in America. The data visualizations are on loan from the Library of Congress for the first time, making this a historical moment to be shared with the public.

	2022 — 2023
	PHOTOGRAPHY
David Bartolomi


&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/b904f5ef002564523213885724d9c46880d7dc034385a96f5c97647bec9bd992/PMD_7066-RT.jpg" data-mid="170552557" border="0"  src="https://freight.cargo.site/w/1000/i/b904f5ef002564523213885724d9c46880d7dc034385a96f5c97647bec9bd992/PMD_7066-RT.jpg" /&#62;&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/b392daafd8ddd26fd20b7023719bc394f053d15a36de776af4b75dba19c60f55/PMD_7118-RT.jpg" data-mid="170552572" border="0"  src="https://freight.cargo.site/w/1000/i/b392daafd8ddd26fd20b7023719bc394f053d15a36de776af4b75dba19c60f55/PMD_7118-RT.jpg" /&#62;

	&#60;img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/6fc17956c4cb49db73d466ac9b6cc5703b83a6c294ca67db5a6a54e5a15a9473/PMD_7082-RT.jpg" data-mid="170552576" border="0"  src="https://freight.cargo.site/w/1000/i/6fc17956c4cb49db73d466ac9b6cc5703b83a6c294ca67db5a6a54e5a15a9473/PMD_7082-RT.jpg" /&#62;
	20 of W.E.B. Du Bois’s original data visualizations, using vivid colors and complex information about Black life in the U.S.My role as a exhibition lead and designer was to manage the exhibition space, along with creating the architectural drawing set that was used for installation and vitrine requirements, and design all graphical text formats (A Text, B Text, C Text, and captions).


Maras des Bois typeface designed by Graham Bradley.


	&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/1086392feb1cde41f031cfb761747cc3674ba9b3923e013693be4faa261ea9f3/PMD_7118-RT.jpg" data-mid="170552621" border="0"  src="https://freight.cargo.site/w/1000/i/1086392feb1cde41f031cfb761747cc3674ba9b3923e013693be4faa261ea9f3/PMD_7118-RT.jpg" /&#62;&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/186ca4b6db2cd43701bf43f07b2be9e96092ad865c1eae44f2c0384f199c2518/PMD_7040-RT.jpg" data-mid="170552623" border="0"  src="https://freight.cargo.site/w/1000/i/186ca4b6db2cd43701bf43f07b2be9e96092ad865c1eae44f2c0384f199c2518/PMD_7040-RT.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Past Due</title>
				
		<link>https://randahadi.com/Past-Due</link>

		<pubDate>Sun, 05 Mar 2023 00:27:55 +0000</pubDate>

		<dc:creator>Randa Hadi</dc:creator>

		<guid isPermaLink="true">https://randahadi.com/Past-Due</guid>

		<description>


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	Past Due: Report and Recommendations of 
the Los Angeles Mayor’s Office Civic memory Working Group
	As part of Polymode's team, we designed a report for The Los Angeles Mayor's Office Civic Memory Working Group in collaboration with Huntington-USC Institute on California and the West, with assistance from the J. Paul Getty Trust. The design of the book report tries to capture the grappling of L.A.'s past and uplifting histories and narratives, especially narratives of the past that are heavily buried, whitewashed, and erased. 


	2021
	COLLABORATORS
Happening Studio&#38;nbsp;︎︎︎
Scott Reinhard&#38;nbsp;︎︎︎


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	My role during this project was to design an identity and system across the report and website. I worked closely with Happening Studio to bring in UX and UI elements that referenced the density and complexity of the information. The website features interactive footnotes and an interactive map that was designed by Scott Reinhard.
You can find the full designed report here&#38;nbsp;︎︎︎

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		<title>Youth Resiliency Project</title>
				
		<link>https://randahadi.com/Youth-Resiliency-Project</link>

		<pubDate>Sun, 05 Mar 2023 00:27:56 +0000</pubDate>

		<dc:creator>Randa Hadi</dc:creator>

		<guid isPermaLink="true">https://randahadi.com/Youth-Resiliency-Project</guid>

		<description>


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	Youth Resiliency Project
	The Youth Resiliency Project developed you and, which empowers kids K–12th grade through a series of interactive lessons that teach them resilience, mindfulness, problem-solving, and self-care in the wake of the Covid-19 epidemic.&#38;nbsp;The Behavioral Health Intervention &#38;amp; Support Services (BHIS) of Orange County needed help to deploy support services for over 150,000 at-risk students within Orange County. With the help of a substantial grant from FEMA, BHIS, Phoenix House California, and UC Irvine, in collaboration with Polymode, we developed an entire suite of deliverables to assist youth (K-12) in understanding, mitigating, and processing the Covid-19 pandemic.
	
As the design lead, I helped build the you and brand, identity, and app using design research that was provided by therapists, social workers, and visual prototypes. Throughout the project, we helped run a series of user testing sessions with the students who would be using the app. The feedback we received from the students were implemented in our design rounds.


	2020
	COLLABORATORS
Pheonix House
Behavioral Health Intervention &#38;amp; Support Services



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	The identity adapts and flexes, showing resiliency, adaptability, and mindfulness during a moment of uncertainity. The app is meant to serve kids K–12 students in Orange County, CA.Harnessing scientific research, data, and user focus groups, the brand identity came about in the realm of cell division and a notion of processing the simple to the complex. Color is also anchored firmly to scientific study and representation, which translates into the different levels. These levels appear in the app and website through 6 videos covering a range of topics. The digital materials pair with a printed workbook distributed by the school system and connect to the community with a social media strategy and an out-of-home campaign across Orange county. The app brings together different types of learning modes for students to create their own digital world during the challenging times of the pandemic.



	
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